Want to learn more about choosing the promotion tactic that will best achieve you objectives?
Click here to request your copy of our "Strategic Thinker's Guide to Promotion Objectives".
A long, long time ago in a marketing galaxy far, far away there was no online, and therefore, no off line...just in line, as in "how can I get more people to stand in line for my product?" Promotion then, as it remains now, was all about generating excitement and response, better known as demand. The professionals at Strobe earned their marketing stripes creating and implementing in-store, on-pack, on-air and direct mail promotions for companies large and small, with a wide array of objectives.
Then a funny thing happened... Along came the Internet, and with it, a whole new cast of marketers looking to create demand for their online products and services. Offline clients still had their offline needs (sales, store traffic, enrollment, retention) and now online clients, who also shared these objectives, had a new list of online needs as well; (email list development, click-throughs, downloads, repeat visits). The professionals at Strobe were among a handful of agency folk who spent time adapting the tried and true promotion strategies to new technology marketing demands. You know what we learned? That there is not one promotion tactic that does not translate from an offline presentation to an online one. From sweepstakes, contests and games to sampling, couponing and loyalty, they can all be reinvented for online application. In fact, the internet, with its immediacy, intimacy and interactivity had become a medium that is as well, if not better, suited for promotions than all others.
As the evolution continues, the "lines" have become blurred. Offline marketers understand that an online promotion strategy is integral to their brand's success. And online marketers are increasingly interested in offline channels to extend their brand, to reach consumers in their everyday lives, not simply when they are online. As technology options expand for consumers and become increasingly mobile, it's important to understand where in the world they are, how in the world to reach them and what in the world to say to them that will create that DEMAND for your product or service. The professionals at Strobe can guide you through the maze of media channels to help you connect with your consumer in an engaging and impactful way.
That's our "line"..., and we're sticking to it.
Our latest addition to the website offers insights and information regarding promotion marketing issues we frequently encounter. You can ask your burning promotion question by emailing us at email@example.com. You may find your question and our answer posted here. Click here to view.