Consumers are an increasingly elusive target. New technology offers them more choices to view, listen or experience what they want, when they want it. Reaching them effectively requires a marketer to not only understand the brand's role in the consumers' lives, but to also understand the context of their dialog through a growing list of communications channels, as well as the factors that will ultimately motivate the consumer to respond.
Strobe applies this type of thinking to help you develop the most dynamic and responsive integrated promotions, targeted to meeting your specific marketing objectives.
PROMO magazine announced its annual list of Top Promotion Marketing Agencies in the US, the 2010 PROMO 100. Strobe Promotions ranks #89, moving ten spots ahead of its inaugural position on the list last year. In addition, its two-year growth of 49% landed Strobe among the Top Ten fastest growing agencies in the nation. Click here to read more.
Strobe's Back to School campaign for PayPal won a Diamond Award for Best Marketing Practices in the World. The promotion was the first fully integrated marketing campaign put forth specifically for PayPal merchants. Click here.
eBay and Disney teamed up for "Win Your Dreams," an innovative promotion that offers over 6,000 prizes, unique Grand Prize vacations and exclusive gifts for every player. Click here.
We're Moving!
Strobe Promotions is excited to announce the move of our new corporate headquarters! Read on for more info about our new, bigger offices in Melville, NY.
SCVNGR: A New App That Hunts for Consumer Engagement Treasure
There is a cycle to all popular trends, regardless of industry. The curve for social media trends seems to be shorter than in other industries, new apps are popping up daily. SCVNGR is a great example of this; the increasing popularity of FourSquare and other location based social apps led to its creation. Read on for more info about this new fun interactive app that engages consumers through scavenger hunt style challenges.
Goooal! Catch World Cup Fever with Visa GoFans on YouTube
In celebration of the current 2010 FIFA World Cup, Visa has created a GoFans YouTube Channel enabling soccer fans to express their support of their national teams by showcasing their passionate “Goooal” calls, in the spirit of world famous Argentinean soccer announcer Andres Cantor. The GoFans World Cup Fever is really catching on; within the first two weeks of the Visa GoFans YouTube Channel launch, there have been over 2,000,000 page views, and the channel is in the top 3 of all pages viewed on YouTube!
Social media sites like Facebook & Twitter offer a platform for brands to directly connect with their consumers. Strobe's Social Media Marketing Kit can help you develop, execute and analyze a social media marketing plan that will increase your following and engage your audience.
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