Strobe Promotions

Promotion Title:
eBay & Family Circle's Developing Small Spaces Contest
Client:
eBay
Summary

To demonstrate the depth of inventory of home-related items available on its site, eBay partnered with Family Circle to find resourceful consumers who could redesign a small space in their home using only items purchased on eBay.  Consumers entered an essay and "before' photo, and finalists were selected and give $2,500 to spend on eBay to develop their small space. Their "before" and "after" photos were then posted on eBay (along with links to all of their eBay purchases), for community members to vote on to choose the Grand Prize winner of $5,000.