Big news! We received notice from Facebook this week that they have revised their Promotion Guidelines, effective immediately. The guidelines govern how a sweepstakes, instant win game or contest can be run on its platform. The main stipulation in this document, which has not changed, is that a brand must utilize a third party application (like the kind Strobe creates), in order to administer a promotion on Facebook. Brands also cannot use Facebook’s inherent functions or tools as a promotion entry method, ie: liking a page, posting on a wall, commenting, etc. This too, remains unchanged.
So, what’s new?
There have been 2 major changes to the previous policy [excerpted from an email from Facebook]:
1. Facebook no longer requires prior approval to administer a promotion on Facebook.
2. Facebook no longer requires a minimum spend threshold in order to run a promotion or contest on Facebook.
This is great news for marketers because it will cut down both project budgets and timelines. It also opens the door for brands of all sizes to take advantage of the marketing opportunities Facebook promotions have to offer. Brands do, however, still need to abide by the existing guidelines regarding how to administer a promotion on Facebook. While these changes are currently in effect, they have yet to be published on the site; Facebook says they will be updated shortly.
If this news is music to your ears and you can’t wait to run a Facebook promotion of your own (even for this holiday season), contact us! We have a selection of turn-key application solutions (all in accordance with the Facebook Promotion Guidelines) to help you increase and engage your fan base.
UPDATE: Facebook has published the revisions to the Promotion Guidelines.