If you haven’t heard the news yet, here’s the press release about our exciting new merger:
Strobe Promotions, RedStapler and Zezza Network announced on January 14 that they have merged to form Tenthwave, a fully integrated digital marketing agency headquartered in New York. Lead by former i33 Communications Founder and Chairman Drew Rayman, Tenthwave reunites Rayman with former colleagues Steve Caputo and Rob Kaplan; Brian Hack and Mike Mazar; and Eric Schwamberger, the respective founders of Strobe, RedStapler and Zezza.
Tenthwave will provide digital and social marketing, promotions, web design and development from ideation through implementation for clients including CBS Consumer Products, eBay, Visa, Pepperidge Farm, Jim Beam, Hearst Magazines, and Sports Illustrated, among others. Drew Rayman and Steve Caputo will serve as the agency’s managing partners with Brian Hack, Eric Schwamberger, Mike Mazar and Rob Kaplan serving as agency partners.
“The ways in which brands communicate and engage with their audiences has changed more in the last five years than it has in the previous twenty. Unfortunately, the traditional advertising and marketing agency model has not experienced quite as rapid of a transformation. Agencies need to think differently and act differently,” said Drew Rayman, managing partner of Tenthwave. “In order for brands to compete in a ‘connected’ marketplace they need innovative strategy and direct access to agency talent that is unburdened by corporate procedure. As a new type of digital agency, Tenthwave provides its clients with cutting edge creativity, ideas and work without excessive process, combined with the stability and operational efficiencies of larger firms.”
Rayman, a proven agency manager and operator, is charged with removing the barriers between Tenthwave’s top talent and its clients by enabling the other agency partners, all of whom built successful boutique agencies on their own, to focus less on the operational elements associated with running a business and focus more on what they love to do the most: developing breakthrough work on behalf of their clients and pushing the industry forward through original thought leadership.
“Tenthwave is the natural evolution of our business,” said Steve Caputo, managing partner of Tenthwave. “Client demand for solid marketing strategy in the social media space has increased dramatically over the past year. Our ability to bring that kind of insight and direction to the table will hasten the learning curve among marketers entering the space, and bring those already engaged to a higher level of involvement with their customers. We offer a truly creative environment where the best and brightest can focus on the work while our experienced support staff tends to the details.”
About Tenthwave
Founded in 2010, Tenthwave is the strategic blend of three award winning digital marketing agencies formerly known as Strobe Promotions, RedStapler and Zezza Network. Headquartered in New York, (with offices in Manhattan, Long Island, Silicon Valley and the Washington D.C. Metro area), Tenthwave provides clients with digital marketing and creative services ranging from web design and development, online promotions and sweepstakes, social media marketing and online brand activation. Lead by managing partners Drew Rayman and Steve Caputo, Tenthwave puts innovation before bureaucracy and provides clients with direct access to creative talent. With its focus of maximizing marketing dollars, Tenthwave refuses to embrace “how it’s done” and rather strives to define “how to do it better.” For more information, please visit www.tenthwave.com.
Strobe recently received a 
Account Management: is it an art or a science? I’m here to tell you that it’s a little bit of both. The key to maintaining client relationships is good customer service, and there are many aspects to customer service that one must master in order to produce a satisfied client. Here are a few key tips and best practices to help make you hone your account management skills:
In the interest of helping our team to bond, the 4 agencies along with the client organized a “Game Day,” an opportunity for team members to get active and play as well. If you can imagine, the group was made up of about 45 people. We split into 3 teams and took turns playing soccer, kickball, and dodge ball, ending the day with a three-legged race. I have not played these games since I was 11 years old at sleep-away camp. The competitive child in me showed her energetic face once again! We all felt like a bunch of kids running on the field, quickly forgetting about the hustle and bustle of our everyday lives and traded in our coffee mugs for fruit punch juice boxes and our high heels for sneakers. It was a truly fun day, and made for a terrific team bonding experience!
As a full-time member of Strobe’s headquarters in New York, I was recently designated a liaison between our East Coast and West Coast operations, to ensure that both offices are in sync and that our promotions run smoothly. When I was first presented with this new role, I must admit that I was nervous; I wasn’t sure what the task at hand would require. I learned after only a couple of weeks that with proper time management skills and open lines of communication with my colleagues across the country, that it is actually beneficial to work in a time zone that is three hours ahead of theirs.
