Archive for the ‘Strobe News’ Category

Strobe Breaks Into the Inc. 5000!

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Strobe was recently named by Inc. Magazine as one of the most entrepreneurial and fastest-growing companies in America. In 5 years, we have grown to $4.5MM in revenue, earning us a place on the “Inc. 5000,” the annual ranking of top companies in the U.S., spanning all industries, reported by the magazine. Strobe enters the top half of the list, ranked #1683, mainly due to our continued growth, a rate of 168% over the past 3 years. We attribute much of this growth to an increased demand for social media promotions, as well as deepening business with long-standing clients eBay, Visa and Pepperidge Farm. Recent additions to Strobe’s client roster include Campbell Soup Company, NetSpend and Tiny Prints, from the brand side, and Edelman and Imagitas, from the agency side.

We are very proud to be recognized by Inc. Magazine as one of the fastest-growing private companies in the country,” said Steve Caputo, President of Strobe Promotions. “In today’s challenging economic climate, we have been fortunate to continue to expand our business. We are constantly evolving to meet the needs of our clients and the demands of the ever-changing landscape of digital marketing.

The 2010 Inc. 5000, announced last week, measures revenue growth of privately held companies based in the U.S. from 2006 through 2009. More information about Strobe and its ranking on the list can be found here. The complete list, along with company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found here.

We’re Moving!

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Strobe Promotions is excited to announce the move of our new corporate headquarters! Strobe has been blessed with great clients from day one, when we opened our doors just about five years ago. In that short time, we’ve achieved a level of success that is the catalyst for our move to new and bigger offices. We look forward to continuing to work with our clients to deliver world-class marketing solutions in today’s digital marketing landscape. We realize that much of our success is built on the relationships we’ve cultivated, and we can’t wait to begin this new chapter with you.

Our move is taking place today, July 26, 2010, with uninterrupted service for our clients.

Our New Address:
35 Pinelawn Rd
Suite 207W
Melville, NY 11747
Phone: 631-414-7340 (extensions will remain the same)

Fax: 631-414-7339

Our New Address:
35 Pinelawn Road
Suite 207W
Melville, NY 11747
Phone: 631-414-7340 (extensions will remain the same)
Fax: 631-414-7339

Please address all correspondence to the new mailing address beginning today, July 26, 2010. Please note that our original phone number (516-733-1835) will remain active until October 31, 2010, to minimize confusion. Our email addresses, as well as all online destinations (website, Facebook, Twitter, etc.), will remain unchanged and will not be affected by the move. If you have any questions or concerns regarding the move, please do not hesitate to contact us.

We would love for you to come see our new place! If you are ever in the area, there is an open invitation for you to come visit us at our new facility.

Goooal! Catch World Cup Fever with Visa GoFans on YouTube

In celebration of the current 2010 FIFA World Cup, Visa has created a GoFans YouTube Channel enabling soccer fans to express their support of their national teams by showcasing their passionate “Goooal” calls, in the spirit of world famous Argentinean soccer announcer Andres Cantor. Cantor himself appears on the Visa GoFans page to provide fans with the tutorial on how to emulate his famous call. The GoFans World Cup Fever is really catching on; within the first two weeks of the Visa GoFans YouTube Channel launch, there have been over 2,000,000 page views, and the channel is in the top 3 of all pages viewed on YouTube!

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Now through July 11 2010, soccer fans can visit www.youtube.com/visagofans to upload and view videos of enthusiastic fans screaming their longest “Goooal” shout. Fans that submit videos are emailed links so that they can easily share their submission on various social media outlets.

Visa also supports its partnership with FIFA in the Visa “Watch Your Way to Brazil” Sweepstakes. Fans that view “Goooal” videos have an opportunity to win a trip for two to the 2014 FIFA World Cup in Brazil, or one of 60 $100 Visa gift cards. Strobe supported Visa with this epic promotion by providing content moderation, record/view functionality, email messaging/links, sweepstakes administration and web hosting.

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Show your support for Team USA as they move to the top of Group C and advance in the race for the 2010 FIFA World Cup by checking out the Visa GoFans YouTube Channel! Go USA!


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photo credit: FIFA/Getty Images

New FREE Download – Social Media Marketing Kit

Social media sites like Facebook & Twitter offer a platform for brands to directly connect with their consumers. While brands have begun to adopt this trend, many marketers are still wondering what really works in this space. We’ve put together a handy kit with tips and best practices to adhere to in order to get the most out of any social media campaign.

SocialKitContents

Learn how to get started, gain a following and continue to engage that following with Strobe’s Social Media Marketing Kit. This convenient download includes our Strategic Thinker’s Guide to Marketing through Social Media, our Strategic Thinker’s Guide to Achieving Promotion Objectives and tip sheets on how to run engagement campaigns on Facebook and Twitter. The advice in this packet will show you how to analyze and improve any current campaign, and is helpful whether you are a social media novice or a more advanced user.

Click here to download your FREE copy now!

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Strobe Promotions Advances in PROMO 100!

2010 PROMO100

“Given the challenges presented by the economy over the past year, we feel truly blessed to have been able to continue to grow,” notes Strobe’s President, Steve Caputo. “We are so thankful that our clients continue to find value in our service offerings, and we work hard every day to deliver promotion marketing campaigns beyond their expectations.” He attributes Strobe’s success to date to the company’s tenacious approach to adapting promotion marketing to the changing landscape of digital delivery channels including social media, and to a tremendously dedicated and knowledgeable staff. “Every member of the Strobe team has contributed to our growth, and I am awed by what we have been able to achieve thus far.  We are all looking forward to the challenges that lie ahead.”
The 2010 PROMO 100 was announced via live webinar on June 1st and ranks firms across the country according to numerous factors including overall net revenue, net revenue per employee, two-year growth and years in business. The 16-page report, also unveiled at the webinar, not only lists the top 100 agencies, but profiles companies in specific marketing disciplines. The full list can be found online at http://www.b2bmarketingtrends.com/Webcasts/2010_PROMO100.pdf

PROMO magazine announced today its annual list of Top Promotion Marketing Agencies in the US, the PROMO 100. Strobe Promotions ranks #89, moving ten spots ahead of its inaugural position on the list last year. Building upon its success in 2009, Strobe Promotions reported net revenues of $1.99MM. In addition, its two-year growth of 49% landed Strobe among the Top Ten fastest growing agencies. Strobe attributes this remarkable success to expanding its business with existing clients Visa, eBay and Pepperidge Farm, while acquiring new brand accounts including NetSpend, Tiny Prints and Intuit, and new agency clients Edelman and Imagitas.

“Given the challenges presented by the economy over the past year, we feel truly blessed to have been able to continue to grow,” notes Strobe’s President, Steve Caputo. “We are so thankful that our clients continue to find value in our service offerings, and we work hard every day to deliver promotion marketing campaigns beyond their expectations.” He attributes Strobe’s success to date to the company’s tenacious approach to adapting promotion marketing to the changing landscape of digital delivery channels including social media, and to a tremendously dedicated and knowledgeable staff. “Every member of the Strobe team has contributed to our growth, and I am awed by what we have been able to achieve thus far. We are all looking forward to the challenges that lie ahead.”

The 2010 PROMO 100 was announced via live webinar on June 1st and ranks firms across the country according to numerous factors including overall net revenue, net revenue per employee, two-year growth and years in business. The 16-page report, also unveiled at the webinar, not only lists the top 100 agencies, but profiles companies in specific marketing disciplines. See the full list.

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IMA 2010Strobe recently received a 2010 Interactive Marketing Award for its work with PayPal on the “Wishing Wonderland” campaign, which garnered 1st place in the Holiday Theme category. More on that program can be found here.

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Free Download: Guide to Social Media Marketing

It’s been predicted that 2010 will be the year in which social media becomes mainstream for marketers.  Facebook and Twitter have experienced a lot of growth in the past year, and are quickly becoming staples of well-rounded marketing campaigns.  If you’re not already planning on joining or enhancing your current strategy on Facebook and Twitter in the coming months, now’s the time to think about it.

Strobe’s new Strategic Thinker’s Guide to Marketing through Social Media offers tips and best practices for planning, executing and analyzing a social marketing campaign. Learn how to attract and engage a following and discover tools to measure your success. Download it here, free!

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Strobe’s Merry Memory Game

Are you still planning for the holiday season as Thanksgiving rolls around? You’re not alone. Don’t tell anyone, but many marketers are procrastinators somewhere deep down, or are just swamped with day-to-day business. We often answer calls for last minute marketing strategies & thought we would be a little more proactive this year. So, we designed an interactive holiday-themed matching game to help you, or any brand, increase consumer engagement during this key season. We’ll simply replace the matching game messaging with your products or images. Gain trial, increase sales & reward your loyal consumers with a fun matching game. It’s all wrapped up and ready to go, so you can say happy holidays without all of the headaches.

Play our Merry Memory Game now to try it out. Plus, you’ve got a chance to win an LCD HDTV or an iPod Nano! After all, who would we be if we didn’t take our own advice? Enjoy!

Merry Memory Game

New Kids on the Blog

The buzz about social media has grown to a dull roar and we’ve been listening. Truly, social media does facilitate relationship-building and interaction faster and more easily than email and traditional communication channels. So, if we are already on Facebook and Twitter, why go long-form and “old school” with the launch of a blog? Surely, the newest technology must be the best. Well, yes and no…

blog fb twitterThe difference between blogs and social networks is the difference between publishing and sharing. The blog platform is intended for content publishing, while social media sites are designed for content sharing. So far, we’ve been good sharers, passing along articles or sites we found interesting and useful to ourselves and other marketers. Now, it’s time for us to be givers. Now you’ll hear Strobe’s voice in the discussion, giving you our take on current events in marketing and elsewhere, and sharing our experiences as we continue to immerse ourselves in the marketing and promotion side of social media. We’ll also introduce you to all the wonderful folks that work at Strobe.

Our first lesson came about when a few months ago we decided we needed a blog. Should we jump immediately to a free site like wordpress.com or blogspot.com, or should we take the longer route and integrate the blog with our company website using wordpress.org software? We learned that blogging can enhance search rank if tied to your existing URL. This is why our new blog’s home is right here on strobepromo.com.

Look for us to be focusing our attention on utilizing all three platforms (Facebook, Twitter & this blog) to publish and create content to engage our fans, followers and readers in what we feel will be a robust and well-rounded dialog about promotion marketing in this digital age.