Archive for December, 2010

Happy Holidays!

christmas card insert

____________________________________________________________________________________________

strobe gift

For more information on the organizations we’ve donated to this year, please visit
Habitat for Humanity, Nassau CountyIsland Harvest.

See you next year!

____________________________________________________________________________________________

Enter the Strobe Holidash Sweepstakes!

strobe holidash logoIs a last-minute Facebook marketing campaign on your holiday wish list? It’s not too late!

Our turn-key application can be customized for your
brand in a matter of daysSound too good to be true?
Our social networking elves put this very promotion
application
together in less than a week!

Check it out for yourself on our Facebook page and you could win an iPad!

What You Need to Know About the New Facebook Profiles

Facebook founder Mark Zuckerberg debuted the new profile redesign on 60 Minutes last night. The new profiles are now live, so what do you need to know? Here’s a breakdown of what’s changed and how you can make the most of the new design.

The old Facebook profiles looked very similar to fan pages, with tabs at the top, a list of friends on the left and a Wall in the center.

fb profile old

Here’s what the new ones look like:

fb profileRight off the bat, you can see that Facebook did away with the tabbed navigation on top. Instead, there is now a bio section directly under your name that shows the most basic and important information about you: where you work, where you went to school, where you’re from, your birthday etc. Over the next few days as more people get the new profiles, you will see many of your friends updating this info and you should too. Now, you can also easily edit your profile information right in this box.

fb profile top bio bar

Photos also play a big role in the new bio section at the top. The past 5 photos that you have been tagged in will automatically show up here. Don’t worry, you can edit this section as well. Simply roll over an undesired photo & a small gray box with an “X” will appear, click that to remove the photo from your top section. Note that it does not de-tag you from the photo entirely.

You might also notice that I changed my profile picture when I got my new Facebook profile. It’s not just because someone snapped a flattering photo of me this weekend, I did have a logical reason for this. Facebook now features the profile picture in a larger and more prominent space. The low resolution of my old profile picture did not display well in this new environment. Make sure to check your photos when you make the switch, because nothing is worse than a blurry profile pic or embarrassing tagged photo on Facebook.

fb profile side nav bar

The other big changes are housed on the left hand side under your profile picture. The first is how you can navigate the pages of your profile. The navigation options, formerly on tabs and in boxes, are now in a vertical list with corresponding icons. Even though the tabs are gone, you can still get to your profile pages other than the Wall (info, photos, etc.).

Underneath the navigation, you’ll see how your relationships are displayed has changed as well. There is an emphasis on family and close friends as you can even choose who is displayed in your friend list. Think of it as a serious upgrade to the MySpace “Top Friends” concept.

This new design is another example of how Facebook has done a great job of constantly evolving its platform to stay ahead of trends and not become stale like some of its predecessors. While this update doesn’t affect brands as much as consumers, it’s a sure sign of more changes to come.

Don’t have the new profile yet? Click here to get it. Then, stop by Strobe’s Facebook page to let us know what you think of the redesign. We’re looking forward to hearing your thoughts!

Facebook Changes Promotion Guidelines

Big news! We received notice from Facebook this week that they have revised their Promotion Guidelines, effective immediately. The guidelines govern how a sweepstakes, instant win game or contest can be run on its platform. The main stipulation in this document, which has not changed, is that a brand must utilize a third party application (like the kind Strobe creates), in order to administer a promotion on Facebook. Brands also cannot use Facebook’s inherent functions or tools as a promotion entry method, ie: liking a page, posting on a wall, commenting, etc. This too, remains unchanged.

fb promo guides

So, what’s new?

There have been 2 major changes to the previous policy [excerpted from an email from Facebook]:

1. Facebook no longer requires prior approval to administer a promotion on Facebook.

2. Facebook no longer requires a minimum spend threshold in order to run a promotion or contest on Facebook.

This is great news for marketers because it will cut down both project budgets and timelines. It also opens the door for brands of all sizes to take advantage of the marketing opportunities Facebook promotions have to offer. Brands do, however, still need to abide by the existing guidelines regarding how to administer a promotion on Facebook. While these changes are currently in effect, they have yet to be published on the site; Facebook says they will be updated shortly.

If this news is music to your ears and you can’t wait to run a Facebook promotion of your own (even for this holiday season), contact us! We have a selection of turn-key application solutions (all in accordance with the Facebook Promotion Guidelines) to help you increase and engage your fan base.

___________________________________________________________

UPDATE: Facebook has published the revisions to the Promotion Guidelines.