Archive for July, 2010

We’re Moving!

strobe-move

Strobe Promotions is excited to announce the move of our new corporate headquarters! Strobe has been blessed with great clients from day one, when we opened our doors just about five years ago. In that short time, we’ve achieved a level of success that is the catalyst for our move to new and bigger offices. We look forward to continuing to work with our clients to deliver world-class marketing solutions in today’s digital marketing landscape. We realize that much of our success is built on the relationships we’ve cultivated, and we can’t wait to begin this new chapter with you.

Our move is taking place today, July 26, 2010, with uninterrupted service for our clients.

Our New Address:
35 Pinelawn Rd
Suite 207W
Melville, NY 11747
Phone: 631-414-7340 (extensions will remain the same)

Fax: 631-414-7339

Our New Address:
35 Pinelawn Road
Suite 207W
Melville, NY 11747
Phone: 631-414-7340 (extensions will remain the same)
Fax: 631-414-7339

Please address all correspondence to the new mailing address beginning today, July 26, 2010. Please note that our original phone number (516-733-1835) will remain active until October 31, 2010, to minimize confusion. Our email addresses, as well as all online destinations (website, Facebook, Twitter, etc.), will remain unchanged and will not be affected by the move. If you have any questions or concerns regarding the move, please do not hesitate to contact us.

We would love for you to come see our new place! If you are ever in the area, there is an open invitation for you to come visit us at our new facility.

SCVNGR: A New App That Hunts for Consumer Engagement Treasure

There is a cycle to all popular trends, regardless of industry. There are the first to market, either classics with staying power or fleeting successes, and then followers are guaranteed. Sometimes, these are cheap knock-offs, but other times, even better versions than the original. For instance, for all you basketball fans out there, the “Big 3” in the NBA originally consisted of Boston Celtics Paul Pierce, Ray Allen, and Kevin Garnett, and the league is now led by LeBron James, Chris Bosh, and Dwayne Wade who have teamed up in South Beach for the Miami Heat. In the social media space, Friendster led to MySpace which was eventually followed and overpowered by Facebook.

SCVNGR

The curve for social media trends seems to be shorter than in other industries, new apps are popping up daily. SCVNGR is a great example of this; the increasing popularity of FourSquare and other location based social apps led to its creation. According to its website, “SCVNGR is a game about doing challenges as places.” Much like FourSquare, you are able to check in at various locations using the app on your smart phone. However, with SCVNGR checking in is not enough, the experience is more interactive.  With this new app, you can go to your favorite local spots to check-in and once you’re there, you will be prompted to complete different tasks or challenges to gain points. You may have to take a photo at a park, solve a riddle at a museum, scan a QR code at a theater, or do some other kind of adventurous activity. The points you earn for completed challenges are redeemable for bragging rights as well as unlocking badges and other features. Companies can create their own challenges or hunts  as a cheeky way to involve adventurous consumers with their brand.

patriots scvngr

Recently, the New England Patriots tapped SCVNGR for a promotion to get fans excited about the upcoming football season. They have created their own “Trek” and compiled a list of themed challenges for fans to complete at various locations throughout New England, in order to help Patriot player Vince Wilfork find his “stolen” Super Bowl ring. The campaign has received much press for both the NFL organization and the application itself. Other SCVNGR adopters include major universities (such as Duke University and Princeton), city tourism councils (the City of Rochester and Boston are both users), and several museums throughout the country.

Marketers are just starting to jump on board the location-based social media app train, with good reason. The interactive nature of these applications lend themselves to promotions – put an incentive behind these behaviors and the usage rate will surely soar. FourSquare, Loopt, Gowalla and now SVCNGR are great new platforms to attract, engage and reward consumers and I can’t wait to see what comes next.