Archive for June, 2010

Goooal! Catch World Cup Fever with Visa GoFans on YouTube

In celebration of the current 2010 FIFA World Cup, Visa has created a GoFans YouTube Channel enabling soccer fans to express their support of their national teams by showcasing their passionate “Goooal” calls, in the spirit of world famous Argentinean soccer announcer Andres Cantor. Cantor himself appears on the Visa GoFans page to provide fans with the tutorial on how to emulate his famous call. The GoFans World Cup Fever is really catching on; within the first two weeks of the Visa GoFans YouTube Channel launch, there have been over 2,000,000 page views, and the channel is in the top 3 of all pages viewed on YouTube!

visa gofans youtube

Now through July 11 2010, soccer fans can visit www.youtube.com/visagofans to upload and view videos of enthusiastic fans screaming their longest “Goooal” shout. Fans that submit videos are emailed links so that they can easily share their submission on various social media outlets.

Visa also supports its partnership with FIFA in the Visa “Watch Your Way to Brazil” Sweepstakes. Fans that view “Goooal” videos have an opportunity to win a trip for two to the 2014 FIFA World Cup in Brazil, or one of 60 $100 Visa gift cards. Strobe supported Visa with this epic promotion by providing content moderation, record/view functionality, email messaging/links, sweepstakes administration and web hosting.

fifa donovan

Show your support for Team USA as they move to the top of Group C and advance in the race for the 2010 FIFA World Cup by checking out the Visa GoFans YouTube Channel! Go USA!


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photo credit: FIFA/Getty Images

New FREE Download – Social Media Marketing Kit

Social media sites like Facebook & Twitter offer a platform for brands to directly connect with their consumers. While brands have begun to adopt this trend, many marketers are still wondering what really works in this space. We’ve put together a handy kit with tips and best practices to adhere to in order to get the most out of any social media campaign.

SocialKitContents

Learn how to get started, gain a following and continue to engage that following with Strobe’s Social Media Marketing Kit. This convenient download includes our Strategic Thinker’s Guide to Marketing through Social Media, our Strategic Thinker’s Guide to Achieving Promotion Objectives and tip sheets on how to run engagement campaigns on Facebook and Twitter. The advice in this packet will show you how to analyze and improve any current campaign, and is helpful whether you are a social media novice or a more advanced user.

Click here to download your FREE copy now!

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Strobe Promotions Advances in PROMO 100!

2010 PROMO100

“Given the challenges presented by the economy over the past year, we feel truly blessed to have been able to continue to grow,” notes Strobe’s President, Steve Caputo. “We are so thankful that our clients continue to find value in our service offerings, and we work hard every day to deliver promotion marketing campaigns beyond their expectations.” He attributes Strobe’s success to date to the company’s tenacious approach to adapting promotion marketing to the changing landscape of digital delivery channels including social media, and to a tremendously dedicated and knowledgeable staff. “Every member of the Strobe team has contributed to our growth, and I am awed by what we have been able to achieve thus far.  We are all looking forward to the challenges that lie ahead.”
The 2010 PROMO 100 was announced via live webinar on June 1st and ranks firms across the country according to numerous factors including overall net revenue, net revenue per employee, two-year growth and years in business. The 16-page report, also unveiled at the webinar, not only lists the top 100 agencies, but profiles companies in specific marketing disciplines. The full list can be found online at http://www.b2bmarketingtrends.com/Webcasts/2010_PROMO100.pdf

PROMO magazine announced today its annual list of Top Promotion Marketing Agencies in the US, the PROMO 100. Strobe Promotions ranks #89, moving ten spots ahead of its inaugural position on the list last year. Building upon its success in 2009, Strobe Promotions reported net revenues of $1.99MM. In addition, its two-year growth of 49% landed Strobe among the Top Ten fastest growing agencies. Strobe attributes this remarkable success to expanding its business with existing clients Visa, eBay and Pepperidge Farm, while acquiring new brand accounts including NetSpend, Tiny Prints and Intuit, and new agency clients Edelman and Imagitas.

“Given the challenges presented by the economy over the past year, we feel truly blessed to have been able to continue to grow,” notes Strobe’s President, Steve Caputo. “We are so thankful that our clients continue to find value in our service offerings, and we work hard every day to deliver promotion marketing campaigns beyond their expectations.” He attributes Strobe’s success to date to the company’s tenacious approach to adapting promotion marketing to the changing landscape of digital delivery channels including social media, and to a tremendously dedicated and knowledgeable staff. “Every member of the Strobe team has contributed to our growth, and I am awed by what we have been able to achieve thus far. We are all looking forward to the challenges that lie ahead.”

The 2010 PROMO 100 was announced via live webinar on June 1st and ranks firms across the country according to numerous factors including overall net revenue, net revenue per employee, two-year growth and years in business. The 16-page report, also unveiled at the webinar, not only lists the top 100 agencies, but profiles companies in specific marketing disciplines. See the full list.

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IMA 2010Strobe recently received a 2010 Interactive Marketing Award for its work with PayPal on the “Wishing Wonderland” campaign, which garnered 1st place in the Holiday Theme category. More on that program can be found here.

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