Archive for November, 2009

Strobe’s Merry Memory Game

Friday, November 20th, 2009

Are you still planning for the holiday season as Thanksgiving rolls around? You’re not alone. Don’t tell anyone, but many marketers are procrastinators somewhere deep down, or are just swamped with day-to-day business. We often answer calls for last minute marketing strategies & thought we would be a little more proactive this year. So, we designed an interactive holiday-themed matching game to help you, or any brand, increase consumer engagement during this key season. We’ll simply replace the matching game messaging with your products or images. Gain trial, increase sales & reward your loyal consumers with a fun matching game. It’s all wrapped up and ready to go, so you can say happy holidays without all of the headaches.

Play our Merry Memory Game now to try it out. Plus, you’ve got a chance to win an LCD HDTV or an iPod Nano! After all, who would we be if we didn’t take our own advice? Enjoy!

Merry Memory Game

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Augmented Reality Check: Brands Bring AR to Life

Monday, November 9th, 2009

A couple of interesting articles surfaced this week, talking about an uptick in brands applying augmented reality to their online marketing campaigns. Augmented Reality is a sort of digital “trick photography” that can convert a twobk aug real dimensional, monochromatic image into any sort of 3D holographic looking image by simply holding it up to a webcam. Burger King jumped on board the AR train with a banner ad that converts a dollar bill into menus from their dollar menu.

And then there’s Kia, Nestle, Wise Foods and Frito Lay all mentioned here as players in the AR game. As promotions go, this tool will engage the consumer and increase time spent with the ad and with the brand. The real immersion occurs only among consumers with webcams, but those with it can get a sampling through online videos that demo the AR experience.

It gets the promotion wheels in my mind spinning. Augmented Reality ads are all about immersion, about spending time with the brand, in a fun and engaging way.  And wouldn’t you know, that’s where promotions can shine! The chance to win, the ability to share or the opportunity to get something for free are all proven conversion levers. In fact, a promotion can draw the consumer even closer, motivating them to provide data or to opt-in. With an augmented reality experience as the “hook”, a strong promotion offer as the “line” and a great prize as the “sinker”,  you’re certain to land your consumer.

Augmented Reality is one of the latest digital innovations to bridge the gap between  the real and the virtual,  leaving so little to the imagination… except imagining new ways to engage!

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