The buzz about social media has grown to a dull roar and we’ve been listening. Truly, social media does facilitate relationship-building and interaction faster and more easily than email and traditional communication channels. So, if we are already on Facebook and Twitter, why go long-form and “old school” with the launch of a blog? Surely, the newest technology must be the best. Well, yes and no…
The difference between blogs and social networks is the difference between publishing and sharing. The blog platform is intended for content publishing, while social media sites are designed for content sharing. So far, we’ve been good sharers, passing along articles or sites we found interesting and useful to ourselves and other marketers. Now, it’s time for us to be givers. Now you’ll hear Strobe’s voice in the discussion, giving you our take on current events in marketing and elsewhere, and sharing our experiences as we continue to immerse ourselves in the marketing and promotion side of social media. We’ll also introduce you to all the wonderful folks that work at Strobe.
Our first lesson came about when a few months ago we decided we needed a blog. Should we jump immediately to a free site like wordpress.com or blogspot.com, or should we take the longer route and integrate the blog with our company website using wordpress.org software? We learned that blogging can enhance search rank if tied to your existing URL. This is why our new blog’s home is right here on strobepromo.com.
Look for us to be focusing our attention on utilizing all three platforms (Facebook, Twitter & this blog) to publish and create content to engage our fans, followers and readers in what we feel will be a robust and well-rounded dialog about promotion marketing in this digital age.