Steve has been a passionate promotion marketer for more than 27 years. During that time, he has contributed to the promotion industry’s adaptation to the digital age, and has spoken frequently on the topic on behalf of the Promotion Marketing Association (PMA).
“Well-crafted promotions comprise a wonderful blend of logic and risk. True, it may all have been done before, but the creativity lies in making it all look and feel new, while remaining consistent with the marketer’s goals. I love that challenge.”
Steve’s experience and understanding of marketing spans a broad spectrum of industries, and he’s successfully constructed promotions (many of them award-winning), for market leaders including AT&T, Kraft Foods, NBC Cable Networks, eBay and Visa USA.
Steve has played a key role in the management of notable promotion agencies including Don Jagoda Associates, Promotion Development Group, Promotions.com and Marden-Kane.
Beside promotion marketing, Steve’s other passions include music, photography and his wife, Bonnie and their two kids…(not necessarily in that order).
