With over 17 years of client centered promotional marketing experience, Greg has a proven track record of increasing revenues, maximizing brand recognition, and expanding market penetration. Greg’s client side experience and expertise in strategic planning, consumer promotions and negotiating key partnerships provides a unique, value-added perspective to the Strobe Management Team and our clients. His experience with both offline and online business models extends across a variety of industries including: e-commerce, retail, financial services, sporting goods, non-profits and entertainment.

"Promotions can make a measurable, immediate and long-term impact on a business; I enjoy partnering with our clients to create programs that help them achieve their business objectives in today’s ROI-centric environment."

Prior to joining Strobe, Greg served as Director of National Promotions at VISA USA, where he spearheaded key promotional initiatives to maximize VISA card revenues. In addition, Greg was instrumental in leading promotional marketing teams and programs at eBay, Fogdog Sports, and Mizuno USA.

In his free time, Greg cherishes spending time with his wife and their two little daughters. In addition, he enjoys road cycling, mountain biking, researching his family’s heritage and making ice cream (okay, I like eating it too).