The eBay "Win Your Dreams" Instant Win Game & Sweepstakes is one of eBay's most ambitious promotion marketing campaigns to date. This 6 ½ month program began its flight on April 14th and runs through the end of October. This partnership program with Disney Destinations marks their second joint venture, and is designed to increase sales among eBay Buyers and generate awareness of The Disney Parks and Resorts "Year of a Million Dreams" campaign. Each month throughout the promotion, eBay Buyers will have the chance to win one of 7 unique Disney Dream Vacations, such as a Walt Disney World Fairytale Vacation, including a Cinderella Castle Suite stay. Upon registering for the promotion, the eBay User is presented with an instant win game opportunity for the chance to win one of over 6,000 $10 eBay Gift Certificates. Non-winners will receive one of a number of different digital and merchandise gifts, assuring that every participant is rewarded for their efforts.  Throughout the period of the promotion, with each purchase, the eBay Buyer will also be given a gift that they can redeem at their very own gift gallery. eBay anticipates hundreds of thousands, (if not millions) of gifts to be awarded throughout the program.               "We are excited to build a program together with Disney that is fun and engaging. The goal for the "Win Your Dreams" program is to reward eBay consumers for buying on the site and to have them return after each purchase to collect additional unique Disney collectibles and digital prizes that were created specifically for this program", says eBay Program Manager, Artemisa Saucedo.