Our Work
Data Collection
Traffic Generation
Involvement/Interactivity
Loyalty/Continuity
USPS Hershey's Guess & Win
Education
Promotion Title:
USPS Guess & Win Sweepstakes
Client:
DraftFCB (for The United States Postal Service)
Summary
To celebrate the Valentine's Day launch of the Hershey's Kisses "Love" Stamp, marking the 100th anniversary of Hershey's Kisses, USPS offered consumers the chance to win a romantic trip by guessing how many Hershey's Kisses it would take to fill a Priority Mail Flat Rate Box. Consumers could register their guesses via online entry or through the mail.
