Our Work
Data Collection
Traffic Generation
Netscape 'Try 'em & Win"
Involvement/Interactivity
Loyalty/Continuity
Education
Promotion Title:
Netscape "Try 'em & Win"
Client:
Netscape
Summary
To encourage trial, each time a consumer utilized one of Netscape's add-on features, they received an entry in the sweepstakes to win a Sony Wega 55" HDTV.
